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Even if the X isn't selling, the fact that a $1000+ iPhone is available will make it seem more reasonable to purchase one that costs $800+ instead of just the b
by jrs95 9y ago
Even if the X isn't selling, the fact that a $1000+ iPhone is available will make it seem more reasonable to purchase one that costs $800+ instead of just the base model. Regardless of whether or not X sales have met expectations, I think the X is probably the biggest factor in the ASP increase aside from bumping the cost of the base model from $649 to $699.
- altern8tif 9y agoAgreed. Similar reason why Starbucks has a Venti size and no longer lists their Short size on the menu – so that it makes it more reasonable (from a consumer standpoint) to purchase the medium-range option (Grande), thus pushing up the average price point. Not saying that iPhones are priced the same way as lattes, but that's a known pricing consideration.