3 ms·
I always wondered if the price of the iPhone X wasn't set as high as it is as a way to segment the market and limit demand on that device, and perhaps they just
by lostapathy 9y ago
I always wondered if the price of the iPhone X wasn't set as high as it is as a way to segment the market and limit demand on that device, and perhaps they just miscalculated. Everybody was nervous about iPhone X part yields and overall supply ahead of the launch, after all.
From all the tear downs I've seen, there's obviously plenty of profit in that phone to charge a lower price. But if the iPhone X was $150 cheaper, a lot of iPhone 8 buyers would have waited for an X, and the headlines would all be about iPhone X shortages, the iPhone 8 would be the phone not selling, and Apple would end up moving less units than they are now.
So if that's the theory, perhaps Apple knew they were pricing the iPhone X a little higher than they should, but they had to do it that way to keep enough people buying their other phones for yields and production to catch up?