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Are the 2-for-1 deals directly from Apple? As far as I know this is from retailers who already purchased the stock in bulk from Apple. Even if there's less inte

• dragonwriter 9y ago
  > Are the 2-for-1 deals directly from Apple? As far as I know this is from retailers who already purchased the stock in bulk from Apple. Even if there's less interest causing deals like those, they're already technically "sold" from my understanding. If you are Apple doing forward planning, retailers being unable to move your stock because retail sales were slower than expected had to figure into your planning as weak sales even if it doesn't show up in your current financials that way, because you can't expect that retailers are going to forget when ordering the next model: if you don't want them to cut orders, you have to give them a reason to think that the disappointing nresults won't be repeated.