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Apple has always had a strange relationship with analysts, but post Jobs they started to generate increasingly insane projections. Part of the blame here is on

Apple has always had a strange relationship with analysts, but post Jobs they started to generate increasingly insane projections. Part of the blame here is on Apple, they run an unusually secretive operation, where other companies would give a lot more in the way of guidance to help keep expectations more realistic.

allwein 9y ago
They don't provide guidance on product mix, but they do provide guidance on expected revenue and margin. For Q1 2018 they projected between $84-$87 billion and came in at $88.3 billion. Apple has been historically accurate in nailing their projections, yet when analysts calculate the expected product mix, they either forget the mix and assume Apple is going to sell $80 billion in only iPhones, or they include the mix, which must mean they expect Apple to sell $120 billion worth of stuff.