For those of you unfamiliar with beer, I'll rephrase this article in terms which might be more familiar to you. Hopefully you'll have the same "wtf?" moment I d

For those of you unfamiliar with beer, I'll rephrase this article in terms which might be more familiar to you. Hopefully you'll have the same "wtf?" moment I did. We had people place five cars on a perceptual map. The five vehicles consisted of four medium sedans and one pickup truck. When branding badges were removed, we found that people tended to lump the four sedans together on a perceptual map, while placing the pickup truck off by itself.