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I wonder how many of you that fail to see the transfer of knowledge or "teaching" as the real web 2.0 revolution are out their building the next "social" whatev

I wonder how many of you that fail to see the transfer of knowledge or "teaching" as the real web 2.0 revolution are out their building the next "social" whatever. From the comments it seems pretty common. Facebook and farmville are the ghettos of the social media world, playing to the same audience feelings that Jerry Springer did in the 90's. Remember, we all watched that show back then. The real force in social media is what it will do to teaching, and 37Signals is recognizing this in spades. Instead of professionals transferring knowledge to schools and teachers to transfer into the student; diluting it, by default, they can now transfer knowledge directly, for better or worse.

maw 16y ago
Facebook and farmville are the ghettos of the social media world, playing to the same audience feelings that Jerry Springer did in the 90's. Remember, we all watched that show back then. No, we did not.
didip 16y ago
"Facebook and farmville are the ghettos of the social media world" I thought that title is exclusive to MySpace? I'd say Facebook is the suburbia of online media. It gives the illusion of being connected to people the same way suburbia gives the illusion of American Dream to home owners.
- chopsueyar 16y ago
  OK, so what is the metropolis/urban core of online media?
pkaler 16y ago
Facebook and farmville are the ghettos of the social media world They are more like the soap operas of the social media world. In the 70s, 80s, and 90s the decision maker in the household would have nothing to do at 2PM in the afternoon. Companies like P&G and Johnson & Johnson sponsored soap operas to blast advertising about household products at the key decision makers. Hence the term "soap" opera. In the early 2000s we saw the rise of mommy bloggers. P&G, J&J started advertising on blogs. Suddenly, the key decision makers became sneezers, too. They were purchasing product but they were also writing and evangelizing products, too. The last few years we have seen Farmville and other social games. Here's the result of a quick Google search for P&G and Facebook. http://www.insidefacebook.com/2010/01/23/facebook-roundup-page-admin-changes-proctor-gamble-ftc-dave-morin-zynga-kissmetrics-and-soccer/ http://www.insidefacebook.com/2010/01/23/facebook-roundup-pa... Farmville becomes another channel for these brand to get their product in front of consumers. Social games should be called soap games.

maw 16y ago

Facebook and farmville are the ghettos of the social media world, playing to the same audience feelings that Jerry Springer did in the 90's. Remember, we all watched that show back then. No, we did not.

didip 16y ago

"Facebook and farmville are the ghettos of the social media world" I thought that title is exclusive to MySpace? I'd say Facebook is the suburbia of online media. It gives the illusion of being connected to people the same way suburbia gives the illusion of American Dream to home owners.

chopsueyar 16y ago
OK, so what is the metropolis/urban core of online media?

pkaler 16y ago

Facebook and farmville are the ghettos of the social media world They are more like the soap operas of the social media world. In the 70s, 80s, and 90s the decision maker in the household would have nothing to do at 2PM in the afternoon. Companies like P&G and Johnson & Johnson sponsored soap operas to blast advertising about household products at the key decision makers. Hence the term "soap" opera. In the early 2000s we saw the rise of mommy bloggers. P&G, J&J started advertising on blogs. Suddenly, the key decision makers became sneezers, too. They were purchasing product but they were also writing and evangelizing products, too. The last few years we have seen Farmville and other social games. Here's the result of a quick Google search for P&G and Facebook. http://www.insidefacebook.com/2010/01/23/facebook-roundup-page-admin-changes-proctor-gamble-ftc-dave-morin-zynga-kissmetrics-and-soccer/ http://www.insidefacebook.com/2010/01/23/facebook-roundup-pa... Farmville becomes another channel for these brand to get their product in front of consumers. Social games should be called soap games.