Smartphones are commoditized and there are non-Google Android smartphones on the market, so they should be able to get some made. Also, they can just buy any un

Smartphones are commoditized and there are non-Google Android smartphones on the market, so they should be able to get some made. Also, they can just buy any unlocked phone at retail, replace the OS, rebrand and resell (obviously this limits the market due to high price, but also requires no upfront investment). As for Play Services, they could just have a team whose job is to make MicroG work exactly like Play Services so that all apps work including the Google apps. The only Google app that you need to replicate is the Play Store client (or really, the downloader, since you can just use the Play Store website for the UI) and then the user can install all the Google apps from the Play Store. As for getting developers to put apps in their store, it's certainly much easier than getting them to write another app.