"I also see plenty of ads for other "unique" products." I guess that's the whole "build it and they won't come" argument. It requires good marketing to convinc

"I also see plenty of ads for other "unique" products." I guess that's the whole "build it and they won't come" argument. It requires good marketing to convince people to try a Guinness or buy an iPad or whatever (although the iPad is probably a bad example as it's not unique, Microsoft had the courier in 2003).