That is too simple of an answer, as it ignores the added utility from getting a "good deal" on the tablet. People feel good/smart for finding good discounts and

That is too simple of an answer, as it ignores the added utility from getting a "good deal" on the tablet. People feel good/smart for finding good discounts and they can even brag about the great price to their friends. Without that added utility, saving $50 alone might not be worth 30 minutes to them.