4 ms·

advertising is about telling people about your product. If you don't have a great product, it won't sell, no matter how much ads you put out there.

• ggg9990 9y ago
  This is usually true but sometimes not. For example products like Grey Goose vodka make billions of dollars despite being indistinguishable from other quality vodka even by self-professed experts.
  • mseebach 9y ago
    It's probably splitting hair at this point, but Grey Goose isn't bad vodka, it's just no better than other "good" vodkas (whatever "good" means in context of a product whose defining characteristic is the absence of characteristics). If GG was a foul-tasting vodka, no amount of advertising would save it.
    • jypepin 9y ago
      this ^ I didn't say you need a better product, or the best product, but you need a great product. If people hear about your product, and they think it's great, then they'll buy it. GG vodka is a great vodka (not a vodka pro but definitely in the high end of consumer vodka I believe), and coupled with their advertising they sell a lot of vodka.
      • Fnoord 9y ago
        That's anecdotal. How do you define a great vodka? With blind testing? If its like beer, then there's a few types of beer and perhaps some spice but its mostly the same.