4 ms·
I'd be willing to bet the teaching, workshops etc are the funnel into which flow people, who leave thinking "wow they're cool. I better signup to a basecamp acc
by points 16y ago
I'd be willing to bet the teaching, workshops etc are the funnel into which flow people, who leave thinking "wow they're cool. I better signup to a basecamp account".
Without the teaching, book, blog, workshops etc, who would buy basecamp/campfire?
- brianbreslin 16y agobasecamp came before their initial workshops. they taught by blogging alot. workshops/teaching only bring in a small number of people at a time. But they do usually result in high LTV of each of those customers.