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As others have mentioned, the ad isn’t a good use case for this kind of blind marketing. There is simply no hook, evocation and it’s not emotional. It would wor
by iamleppert 9y ago
As others have mentioned, the ad isn’t a good use case for this kind of blind marketing. There is simply no hook, evocation and it’s not emotional. It would work better as a landing page video to further explain the service to an already engaged potential customer, but not to new prospects targeted with route filters.
I think it could work a lot better as is if it was used for retargeting. i.e. people who have already been cookied and visited your site but haven’t yet made a purchase, or clicked through on some of your email marketing.