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This week’s ramen won’t come unless the ads you ran six months ago generated some form of brand recognition...

• Silhouette 9y ago
  That's going to be tough if our hypothetical business has only been running for three months, though, isn't it? Everyone has to start somewhere, and all I'm saying is that in those early days, the need for immediate results will naturally dominate longer-term brand-building -- unless you're already heavily funded and don't have the same priorities, of course.