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I really like the honesty about how he lost money buying youtube ads...feels like there's definitely a market for an self-serve "pay x amount a month" for "y re

• manigandham 9y ago
  That doesn't exist because it's impossible. Advertising doesn't work like that and anyone who could actually guarantee results would become bigger than Google overnight.
  • sonaltr 9y ago
    They don't have to guarantee results - Companies are becoming disillusioned about Ads as it is (since they don't understand technology and/or can't compete with companies that do)...we need a platform where such companies go back doing their core-services if you will and leave the rest to experts - As an example - a B2B company making some airplane part does not need to host it's own marketing site (for it's sales pipeline), measure KPIs on this site etc. - Instead, it could pay $X to an self-serve app, and let them manage everything about said content (maybe even help with the content creation as well) to achieve measurable results Y (KPIs).
    • manigandham 9y ago
      That's called a marketing agency, and they come in all shapes and sizes. If you're a very small company then there are plenty of freelancer marketers that can help you out, even if it's just to setup a basic framework for running campaigns. An "app" would not be sufficient to handle any of the complexity here.
    • alwayseasy 9y ago
      So a self-serve app that would replace the different expertises (creatives, media buying etc) in advertising agencies?