The author’s example provide the counterpoint and the way forward with a non-technical manager. In fact sports and arts organizations have non-technical “manag

The author’s example provide the counterpoint and the way forward with a non-technical manager. In fact sports and arts organizations have non-technical “managers”. In theater and film, they are called producers. If a non-technical manager keeps to the “producing” stuff, that is, HR, resource acquisition, inter-company communication, I’ve seen it go well. As soon as the non-technical manager starts making “creative”, ie technical, decisions, that’s when things go poorly.