This has already been done, amongst others by Orbitz which showed higher prices to those searching with an Apple product [1] with the justification that "...Mac

This has already been done, amongst others by Orbitz which showed higher prices to those searching with an Apple product [1] with the justification that "...Mac customers book the pricier hotel rooms anyway...". Well, that is one way of looking at it, users of Apple products are most likely less price-conscious than average. It does however inevitably lead to a new war of attrition between the pricing algorithms on one side and the countermeasures on the other. Those who believe dynamic pricing will only be used to lower prices through incentives are in for a meeting with reality when the likes of Orbitz flex their pricing algorithms by charging higher rates to those using flagship mobiles, those ordering from up-market hotels, etc. [1] http://business.time.com/2012/06/26/orbitz-shows-higher-prices-to-mac-users/ http://business.time.com/2012/06/26/orbitz-shows-higher-pric...