I agree. A few years ago our consulting group developed a web service that manages and explains all the environmental laws and regulations in canada to companie

I agree. A few years ago our consulting group developed a web service that manages and explains all the environmental laws and regulations in canada to companies. However, it has been a pain selling it directly to companies. The sales cycle is so long that it ends up running up expenses and forcing us to price it out of the reach of Small and Medium sized businesses who need it most. Our plan is to go web 2.0 with this product, adding comments, article rating and building a community around the job of environmental management. I would love to see examples of this in other industries.