Their audience is though- the average age of a Harley owner has been trending upwards for decades. I believe it is somewhere around 67 right now, seriously. The

Their audience is though- the average age of a Harley owner has been trending upwards for decades. I believe it is somewhere around 67 right now, seriously. There may be some younger people buying Harleys still, but for a very long time the trend has been in the other direction. When the Boomers are gone, the company is going to have an existential crisis unless they figure out some way to expand their appeal to new demographics.