No, but he's certainly hoping that others, possibly including himself, will value Coca-Cola, thus increasing its worth. Similarly, those who buy into cryptocur

No, but he's certainly hoping that others, possibly including himself, will value Coca-Cola, thus increasing its worth. Similarly, those who buy into cryptocurrency will ideally hope that others will value it as a viable alternative to fiat, thus increasing its worth. This is in contrast to buying into crypto because its worth measured in fiat is increasing on an exchange.