It's barely more than the device costs to make. It turns out making batches of 50 at a time is an order of magnitude more expensive than building them 50,000 at

It's barely more than the device costs to make. It turns out making batches of 50 at a time is an order of magnitude more expensive than building them 50,000 at a time. Source: Am the person that sits in a shed and builds each ColorHug.