In a significant shift in how Microsoft and partners will be positioning these new devices, the branding "Always Connected" will be used to refer to devices run

In a significant shift in how Microsoft and partners will be positioning these new devices, the branding "Always Connected" will be used to refer to devices running Windows 10 on ARM. Wow! That is probably the dumbest branding I've ever seen! "Always connected" sets off an alarm in my head thinking "I cannot use this without internet. This is full of DRM. This device is controlling me rather than the other way around". How is it always connected? What is connected? It's Win10 on ARM.