appealing to people's pretentiousness and such is a fine art and many a marketing scheme has arisen to do just that. exclusivity by price is just one feature. a

appealing to people's pretentiousness and such is a fine art and many a marketing scheme has arisen to do just that. exclusivity by price is just one feature. at these price points you can go all out on ingredients as well as packaging. in many cases packaging itself has more effort put into it than the product.