Starting expensive and then expanding for the masses can sometimes be a better strategy than starting affordable and then adding premium options. For one thing,

Starting expensive and then expanding for the masses can sometimes be a better strategy than starting affordable and then adding premium options. For one thing, you can build more hype from “the company that used to make only stuff I couldn’t afford finally has something I can buy!” than “the company everyone is buying finally has a way for me to spend lots of money”.