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Another article points to the fact that they also play the scarcity card and limit the supply per year. 574 bars, at $300 a piece actually limits their profits
by dyarosla 9y ago
Another article points to the fact that they also play the scarcity card and limit the supply per year. 574 bars, at $300 a piece actually limits their profits significantly (even if they do manage to sell all 574, after marketing and expenses- distribution, packaging)... just how much of a business is this? Is it worth it for the team behind To'ak? And wouldn't scaling the number of bars made, in time, diminish their value?
From how I see it, the long term strategy would have to be to develop the brand name, then sell more bars at a lower price, and then ALSO create an extra-premium bar at an even larger premium price. It all leaves a bad taste in my mouth.
- corin_ 9y agoStarting expensive and then expanding for the masses can sometimes be a better strategy than starting affordable and then adding premium options. For one thing, you can build more hype from “the company that used to make only stuff I couldn’t afford finally has something I can buy!” than “the company everyone is buying finally has a way for me to spend lots of money”.
- Terribledactyl 9y agoIt looks like they sell lots of small batches, a particular batch might be 574, another 100, no limit to the number of batches though.