There are lots of things I won't bother to try to find at a corner store - sure they won't have the exact thing I need - and which twenty years ago I might even

There are lots of things I won't bother to try to find at a corner store - sure they won't have the exact thing I need - and which twenty years ago I might even have tried to fashion for myself rather than make the rounds of downtown stores with equally poor luck; yet today I'll go look on Amazon, mostly finding what I'm looking for, and mostly ordering it. As the old military saying goes, "quantity has a quality all it's own." But Amazon doesn't just have that very large selection of goods, it has a financial motive for making that selection very well-organized and very easy to search and research (through reviews.) To revisit the example in the original article, it's very possible to believe your organization hasn't yet written a decent basic user registration function and still believe that it's overwhelmingly likely that someone else in the country, or world, probably has. Now add convenience and peer review, and you might finally be over the hump. Maybe.