I'm not sure whether it's better than usual that they actually do let you cancel online, or worse that they make you drill through apparently 20 screens or so o

I'm not sure whether it's better than usual that they actually do let you cancel online, or worse that they make you drill through apparently 20 screens or so of trying to get you not to cancel, answering questions, and finding de-emphasized buttons to click on. Thinking about it, I think that's the biggest obstacle to signing up to more services - not that I'll miss the money, but that it's going to be a royal PITA to cancel when I decide to. I should give props to Google Play's subscription system for making the cancel interface work well. I subscribed to HBO Go for a few months to watch some shows, and wanted to cancel when I was done and didn't see anything else I wanted to watch. I just clicked one button in the play store, and it cancelled the renewal right away AND also kept my access active until the end of the period I already paid for. That's much better than I expected, and I will have much less worries about subscribing to things on the Play store in the future. But yes, please go away "retention mind hacks".