To me the most interesting thing here is that there's a market for $300 chocolate bars. Entrepreneurs are often reluctant to charge more for their products in

To me the most interesting thing here is that there's a market for $300 chocolate bars. Entrepreneurs are often reluctant to charge more for their products in the early days, and articles like this show that customer interest doesn't require low prices. If you can demonstrate value and differentation, people will pay more than you might expect. Sometimes much, much more.