This reminds me of when the game 2048 came out, and became hugely popular. It was mostly a clone of the game “Threes”, released a few months prior, which while

This reminds me of when the game 2048 came out, and became hugely popular. It was mostly a clone of the game “Threes”, released a few months prior, which while popular was less so because it was iOS only whereas 2048 could be played freely in the browser. Here’s the developer’s statement at the time: http://asherv.com/threes/threemails/ http://asherv.com/threes/threemails/ The press and public opinion was mostly on the side of the Threes developer, perhaps because they were already fairly well respected in the indie game dev community; see for instance https://www.wired.com/2014/05/threes-game-design https://www.wired.com/2014/05/threes-game-design I mostly agree with Marco’s advice; but if you have your peers’ trust and approval, calling out your copycats seems like it might work in your favor (by bringing attention to your product for people who only know the copy). Or rather, let your hardcore fans call out the copy cats for you, and be brutally candid in your reaction - the devlog format of the Threes developers’ response was perfect for that.