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I really want to see an analysis of how they went from obscurity (no pun intended) to ubiquitous a few months ago. The site's been around for years, but it seem

by bbctol 9y ago

I really want to see an analysis of how they went from obscurity (no pun intended) to ubiquitous a few months ago. The site's been around for years, but it seems to have taken over my news feeds on multiple platforms overnight. I don't mind too much, but I'm sure there's something interesting going on there.

lmartel 9y ago
It was more than a few months ago, but they published a best-selling eponymous book.
banderman 9y ago
They raised $7.5mm towards the end of last year, so maybe there's more ad spending going? https://digiday.com/media/atlas-obscura-ceo-david-plotz-video-arrow-quiver/ https://digiday.com/media/atlas-obscura-ceo-david-plotz-vide...