Jordan Peterson is actually not that popular with the far right nazis, contrary to the article's assertions. He is very much against "identity politics", which

Jordan Peterson is actually not that popular with the far right nazis, contrary to the article's assertions. He is very much against "identity politics", which he seems to define as some kind of race/tribe-first political mindest (whether thats white supremacy or black supremacy or whatever). Instead, Jordan Peterson espouses an individual-first world view very much in line with the enlightenment of the 1700s and 1800s. The Nazis and white supremacists don't like him because he is telling their supporters that the problems in their life aren't because of the color of their skin, nor the color of the skin of their political opponents, but rather that they are themselves the source of their own problems and they need to clean themselves up and get their acts together because no one else is going to do it for them. His message is resonating because its something that american culture seems to have forgotten in the last 10-15 years and is glad to hear once more.