The problem is that there are a dozen Chinese companies that have already designed, debugged, and produced a cost-optimized variant of this for less than half t

The problem is that there are a dozen Chinese companies that have already designed, debugged, and produced a cost-optimized variant of this for less than half the price. The Orange Pi Zero Plus 2 for example has the exact same SoC, same 8GB MMC, Wifi/BT, and is $20. Not saying that this board necessarily isn't worth it but clearly there is stiff competition in the SBC space and a lot of the boards are extremely cheap. The size is an advantage. It has mezzanine connectors instead of rows of headers. They claim they'll actually keep the kernel up to date which is a major problem with many of these SBCs, though I am rather skeptical given that they're using Allwinner chips. They cannot magically produce a new kernel without sources from Allwinner.