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#8: why do you need to pay to run a survey? Two things that help speed up surveys are buying targeted traffic and offering a prize as incentive. I got 300 sur
by pchristensen 16y ago
#8: why do you need to pay to run a survey?
Two things that help speed up surveys are buying targeted traffic and offering a prize as incentive. I got 300 survey responses in 3 days with $75 in Facebook ads and a $25 Amazon gift card
- kranner 16y agoDoesn't offering the incentive get you biased results, by including participants who didn't care that much for your survey's subject in the first place?
- pchristensen 16y agoPossibly, but it was a chance to win a $25 card, not one for every participant. I still got very good results, much of which I attribute to Facebook ad targeting.
- kranner 16y agoI did understand that it was a chance to win one. I wonder if it would make sense to do a split (meta) survey, one group gets no incentive, the other an incentive as above: and then compare conversion rates between the groups (where applicable). My intuition is that the first group will be smaller but will have a better conversion rate.
- pchristensen 16y agoI wasn't worried about conversion rate, just number of responses. I planned to run it for a week but stopped after 3 days. My CPM ended up being 1/3 of what I budgeted per completed survey, again b/c Facebook ad targeting was already so specific. My survey was about trading card games, and I limited it to people interested in Magic: The Gathering, Pokemon, etc.