I see it more as a matter that some people read to actively source news, but not everyone does. These people are likely origin points for sharing news more broa

I see it more as a matter that some people read to actively source news, but not everyone does. These people are likely origin points for sharing news more broadly, so you want to make it easy for those key users to generate potential traffic for new customer acquisition. I think the problem is that it's a bit easy to exploit, and articles from the major publications get shared enough anyway that I don't think giving everyone the ability to "sample" really changes the decision to buy.