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Bubble Blinders: The Untold Story of the Search Business Model
- JacobAldridge 16y agoI think there's a good connection to be made between Ali's comment that "the dynamics of a bubble can make it virtually impossible to eschew easy money and focus on building lasting value" and this recent post and discussion on cash or equity businesses - http://news.ycombinator.com/item?id=1589808 http://news.ycombinator.com/item?id=1589808 Essentially, if you find yourself in a bubble filled with easy money, it may be prudent to build a highly profitable cash business that won't last - make hay while the sun shines. And that's a legitimate choice over growing an equity-based, sustainable business that may not actually survive the bubble's bust anyway. Of course, knowing whether you're in a bubble or not is much easier in hindsight. I'm reminded of the AA Serenity prayer requesting, above all else, "the wisdom to know the difference".