In the beginning, Google’s founders said > The goals of the advertising business model do not always correspond to providing quality search to users > For th

In the beginning, Google’s founders said > The goals of the advertising business model do not always correspond to providing quality search to users > For this type of reason and historical experience with other media [Bagdikian 83], we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers. > Furthermore, advertising income often provides an incentive to provide poor quality search results. And most importantly > But we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm. I think especially the last statement shows very well that they were ideologically opposed to advertisement-funded search engines. Source: The Anatomy of a Large-Scale Hypertextual Web Search Engine, Sergey Brin and Lawrence Page. http://infolab.stanford.edu/~backrub/google.html http://infolab.stanford.edu/~backrub/google.html