I don't usually care about naming at all because it's typically irrelevant to the actual product. But "Plus" seems like surprisingly bad naming, especially for

I don't usually care about naming at all because it's typically irrelevant to the actual product. But "Plus" seems like surprisingly bad naming, especially for a company that has excelled at branding (I don't love the new logo). Uber's "Select" and, to a lesser extent, Lyft's "Premier" seem better.