Companies generally don't get to decide what the people who buy their products get to do with them. They can "mean for" retail copies to be used by individuals

Companies generally don't get to decide what the people who buy their products get to do with them. They can "mean for" retail copies to be used by individuals buying and watching them at home, but they don't get to enforce that intention. Redbox is equal to a regular end-consumer. Because all customers are equal. Everyone has the right to buy something and then sell part of it to someone else if they want.