The reason Om cites as why Facebook won't change is similar to the reasons companies don't change in response to disruptive innovation, as described in Christen

The reason Om cites as why Facebook won't change is similar to the reasons companies don't change in response to disruptive innovation, as described in Christensen's "The Innovators Dilemma." Big companies are too invested in a successful business model for them to easily switch to a new one overnight. Even if Zuckerberg grasps the threat to FB's brand posed by fake news and smartphone addiction, his company is streamlined to operate the way it always has been. The best he can achieve is short term fixes and lip service. Solving these problems would require Facebook to value something other than people's attention. But doing that would cannibalize their advertising business.