Agree. I think a good counterexample is what Lyft did at the end of last year: https://blog.lyft.com/posts/thank-you https://blog.lyft.com/posts/thank-you It f

Agree. I think a good counterexample is what Lyft did at the end of last year: https://blog.lyft.com/posts/thank-you https://blog.lyft.com/posts/thank-you It feels really authentic (and it probably is).