I happen to be one of those "gurus" that provide social media consultancy service to a government agency on the sideline. I totally agree with your points and a

I happen to be one of those "gurus" that provide social media consultancy service to a government agency on the sideline. I totally agree with your points and am surprised there are people who just pretend to be professional social media experts. On the other hand I do take pride in my work because - as bizarre as it may sound - there are managers out there just don't get "social". As more and more organisations nowadays want to become social and start engaging their users, there are definitely opportunities in this new field - but not by people talking about unicorns of course! Codes and standards will come in time.