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As a note, it's not Amazon deciding to make the rental price "obnoxious" to take high margins - it's driven by the wholesale prices that they are charged by con
by sib 9y ago
As a note, it's not Amazon deciding to make the rental price "obnoxious" to take high margins - it's driven by the wholesale prices that they are charged by content licensors for digital rentals.
(I know, this fact doesn't make the digital rental any cheaper...)
- mcguire 9y agoDo you have a source? Either RedBox is losing money on each rental, or....
- jonmb 9y agoRedbox is a physical rental, not a digital.
- sib 9y agoI used to work at Amazon (in a different area, but collaborated with people in the video business) and I now work for a company that competes with Amazon's transactional video service. The world of physical rental - at least in the US, not commenting globally - can rely on the First Sale Doctrine, which dramatically alters the economics. https://en.wikipedia.org/wiki/First-sale_doctrine https://en.wikipedia.org/wiki/First-sale_doctrine