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I'm not convinced any of the replies to your question really answered it, so I'll add my own: Redbox rents out DVDs/Blurays from physical kiosks. Normally they
by larrik 9y ago
I'm not convinced any of the replies to your question really answered it, so I'll add my own:
Redbox rents out DVDs/Blurays from physical kiosks. Normally they buy the discs straight from the studios (or whoever the studios go through). As a fallback, they'll literally buy them from Walmart or whoever, which I'm pretty sure is how they originally started before they were big enough to get the deals going. They still don't have a deal with Disney, so they buy them at retail from some unnamed vendor.
Disney retail movies come with a download code for digital copies, which Redbox has no use for, so they sell that code for cheap and everyone wins (besides Disney). They could literally throw the code away and still profit.
Does that help? You were basically on target.
- mlazos 9y agoYeah this makes it seem even weirder that Disney is obsessing over the codes, it isn’t like RedBox is price gouging and making a huge profit off of their work. It isn’t even their main line of revenue.
- dave5104 9y agoDisney is upset because it "cheapens" the Disney movies. Why buy the expensive codes elsewhere (bundled with physical copies you may or may not want) when you can get them from Redbox on the cheap?
- larrik 9y agoExactly, Disney goes to great lengths to keep their main DVDs at premium pricing, including putting them out of print every so often, then re-releasing them later with some newly remastered nonsense.