I used to feel the same way, but then I read that the Old Spice Commercials had a couple social media experts on site, assisting in the entire creative process.

I used to feel the same way, but then I read that the Old Spice Commercials had a couple social media experts on site, assisting in the entire creative process. (http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php http://www.readwriteweb.com/archives/how_old_spice_won_the_i...) Most Social Media Experts are probably full of hot air, but at least two of them have contributed to a funnier internet.