The actual colours are irrelevant, they were reversed a hundred years ago, it's the association that's important though. Small children have a phase where they

The actual colours are irrelevant, they were reversed a hundred years ago, it's the association that's important though. Small children have a phase where they want things to be they way they "should" be. If it's a girl, she will like girly things because All Girls Like Girly Things because That's That Way It Is. It takes until puberty when children start wanting individuality instead, sometimes with hilarious results in the opposite direction instead. Studies show that it's incredibly hard to fight these tendencies, the onyl thing you can do is try to make tech more girly, by having female role models and to promote them.