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Yep, I'm seeing a lot of my competitors running these more often now. I work a few with law firms primarily handling development and online advertising/marketin

Yep, I'm seeing a lot of my competitors running these more often now. I work a few with law firms primarily handling development and online advertising/marketing. I've done print as well, but been dying to get into making tv and radio commercials as the clients have requested it. I struggle because for the ad buy itself is hard to find someone good to work with. It's a bunch of middle-men. Everything is segmented. I also really dislike the lack of hard figures and live data so it's difficult to give up that control. Not to mention the commitment seems to be quite expensive. I can spend a few grand on Adwords and then turn it off the next month if I really needed to. It'll be amazing when I can make produce commercials and upload them to a platform that then airs on cable TV reporting back statistics.

busterarm 9y ago
You not only have to build your own attribution pipeline on the web & call side, but you need to pay for both Nielsen reports and Google Attribution 360. Basically you need to either be a large company or an agency with clients that have deep pockets. We had to hire a fulltime TV buying person who had experience working with all of the relevant parties in our market. Our yearly ad spend, all totaled, was somewhere around $100mil/yr.
- SnowingXIV 9y ago
  Yikes, yeah that's the thing. That's so beyond any of my clients budgets. I've been pushing to do other things including billboards since I spend a majority of my time these days working on online advertising and seo which has had a wonderful ROI (putting the time in to get proper conversion tracking and funnels has been a treat) and keeping doors open but I want to take it to the next level for both personal growth and peeling back the curtain. Plus, video production is something I did in the past so doing more of that could be exciting even if it's bland lawyer commercials for Judge Judy. $100mil/yr is a dream. Definitely get a sense of jealousy when I see other firms showing up on TV.
  - busterarm 9y ago
    The model seems to be to land some whale client who will pay you enough to get it and then you use it for all of your clients. That will work for Nielsen ($100k/yr!) but likely not for Google.
    - SnowingXIV 9y ago
      Yeah that definitely seems to be the play. I didn't realize how much these were, I just looked at google attribution 360 that seems fantastic to use. I viewed the Nest video of how they are using it. I don't know if I could ever get any of these lawyers to that point though. I work with newer and smaller firms. I really enjoy the aspect of helping people grow from very little - I just have a lot less money to play with but I can dictate where it goes, pick any technology stack, etc.

busterarm 9y ago

You not only have to build your own attribution pipeline on the web & call side, but you need to pay for both Nielsen reports and Google Attribution 360. Basically you need to either be a large company or an agency with clients that have deep pockets. We had to hire a fulltime TV buying person who had experience working with all of the relevant parties in our market. Our yearly ad spend, all totaled, was somewhere around $100mil/yr.

SnowingXIV 9y ago
Yikes, yeah that's the thing. That's so beyond any of my clients budgets. I've been pushing to do other things including billboards since I spend a majority of my time these days working on online advertising and seo which has had a wonderful ROI (putting the time in to get proper conversion tracking and funnels has been a treat) and keeping doors open but I want to take it to the next level for both personal growth and peeling back the curtain. Plus, video production is something I did in the past so doing more of that could be exciting even if it's bland lawyer commercials for Judge Judy. $100mil/yr is a dream. Definitely get a sense of jealousy when I see other firms showing up on TV.
- busterarm 9y ago
  The model seems to be to land some whale client who will pay you enough to get it and then you use it for all of your clients. That will work for Nielsen ($100k/yr!) but likely not for Google.
  - SnowingXIV 9y ago
    Yeah that definitely seems to be the play. I didn't realize how much these were, I just looked at google attribution 360 that seems fantastic to use. I viewed the Nest video of how they are using it. I don't know if I could ever get any of these lawyers to that point though. I work with newer and smaller firms. I really enjoy the aspect of helping people grow from very little - I just have a lot less money to play with but I can dictate where it goes, pick any technology stack, etc.