I almost didn't click because the title made me think it'd just be a rant, but the basic point is good: > Engaging people is useless without anchoring it to a

I almost didn't click because the title made me think it'd just be a rant, but the basic point is good: > Engaging people is useless without anchoring it to a brand and a business goal. Ask them specifically what they do and who they target (i.e. I create digital campaigns to demographic x to inform them of product y). Gold star if they can hit 1/2.