It’s being compared to cars in the same size class. Typically people who are buying the Model S would have bought a 7 series or S class, not a 5 or an E. it’s a

It’s being compared to cars in the same size class. Typically people who are buying the Model S would have bought a 7 series or S class, not a 5 or an E. it’s a very expensive car. Similarly Model 3 should be compared to BMW 3 series and Mercedes E class as those are the products a different consumer might be choosing between. It’s not really meaningful to compare sales between cars with dramatically different pricing because the price obviously affects demand. Tesla does not have many of the “luxuries” that BMW has, but it has other benefits like better technology and 0 emissions. The news is that faced with that choice, many consumers are choosing Tesla over a 7 series and it’s quiet cabin.