4 ms·
This looks great! But my question is... what's the story behind the three-letter domain name? If you bought it, was that for 6-7 figures, and what made you deci
by nathan_f77 9y ago
This looks great! But my question is... what's the story behind the three-letter domain name? If you bought it, was that for 6-7 figures, and what made you decide to invest that much money in the brand?
- jon_dahl 9y agoGreat question. Yes, it was quite expensive. We were able to negotiate a deal where we buy the domain over a long period of time, with a relatively low cost for the first few years, a much higher cost for the last few years, and the option to cancel. If we grow/sell/IPO, no big deal. If we die, we can stop paying. We just have to do it within 5 years or so. :)
- nickwanninger 9y agoI think that is quite possibly the best deal of all time.
- kossae 9y agoThat's certainly a very interesting way to structure a domain deal. If you don't mind me asking, was this through a specific marketplace or via private sale? A domain marketplace with this model could be very beneficial to bootstrapping startups that could use the branding of an expensive domain, but don't necessarily have all of the capital yet.
- lwhite726 9y agoHi, lauren here from Mux. It was a private deal negotiated through a broker and escrow agent. The price only gets higher if your company is successful (maybe why eshares just changed their name to Carta), so better to lock in a deal early (with the bulk of payments down the road).