Sorry, I don't understand. Are you saying that "costless/riskless" is part of the "actual" definition? That's what your first post said, but this one citing Wik

Sorry, I don't understand. Are you saying that "costless/riskless" is part of the "actual" definition? That's what your first post said, but this one citing Wikipedia appears to suggest you think that is misusing the term in a pejorative sense. Though, in fact, that quoted you pulled form Wikipedia is from the same source that I cited in my previous post as an author claiming they invented the term at least 5 years after it was already in use. So I'm not sure we should take it to be at all definitive. Either way, I think you can use this idea pejoratively with or without that part of the definition: Dropbox says they support the community and these stated values, they drop some money on it and go back to doing whatever else they were doing that ignores these values. That's "signalling virtues" (by some definition) that you don't actually live by, except when it suits you to signal them. (Note, I don't know enough about Dropbox to say that they are not actually living by these virtues.)