Most people aren't laser-focused they're on Amazon - it's more like browsing in a store. Why do you think shopping is considered an activity instead of a task?

Most people aren't laser-focused they're on Amazon - it's more like browsing in a store. Why do you think shopping is considered an activity instead of a task? If they're doing micro-testing, I can guarantee they only keep the features that increase browsing, time spent, dollars spent, etc. If it hits the mainstream, it's because testing proved it increased the metrics Amazon cares about.